ADVERTISING OPPORTUNITIES
We know Great Customers, We’d like to introduce you to them!
Download: PDF media kit & Demographics
With Great Lakes Athletic Club Media you’ll not only reach customers, you’ll surround them, you’ll talk with them. We will create opportunities that can lead to brand loyalty, and strong relationships all of this is achieved within a range of media Platforms that relate to your customer like no other way can.
See what we can do for you. Our clients tailor programs using a mix of related media platforms. To drive results.
GLAC FITNESS NETWORK
Get your brand in the mix with GLAC television network The only form of music entertainment in our club, and the ambient sound throughout the club. GLAC network programming helps viewers enjoy and get the most out of their workout.
Messages play on our 52” multi vision T.V. screens, 15 total with 25 percent of all screens tuned into the GLAC fitness network. Ad recall is greater than that of network television
According to a recent independent study by Nielson Media Services of viewers surveyed:
| 80% | Stated health club network makes their workouts more enjoyable |
| 63.4% | Had 1 or more advertisement recollection |
| 81.6 Minutes | Average length of stay (self reported) |
| $95,900 | Median household income |
OUT OF HOME ADVERTISING
GLAC Indoor Advertising-GLAC Indoor Advertising places Poster sized ads in high traffic areas-near and in the locker rooms and fitness entrances, as well as other prime locations. With only 20 frames they get high visibility and with more than 1,300 people visiting each day. The medium offers serious repeat exposure to a health conscious consumer.
SAMPLING
A 6 hour period. Nothing beats real interaction for customer relationships. Sampling is a powerful complement to our other media platforms. With personal sampling we allow you to hand your product, service to our members. Sampling allows members to try select products and services from a strategically located table display.
EVENT SPONSORSHIP
Great Customers attend our athletic events as participants and spectators. Get in front of them and you’ll associate your brand with a captive audience.
Many GLAC Media clients add event sponsorship as a supporting element along with Indoor placements, GLAC fitness network to supplement and strengthen their overall brand presence.
GLAC FITNESS BANNERS
Position your brand larger than life, towering overhead in our basketball courts, standing in front entrances, near the childcare Center or near the staircase. They deliver a high profile punch!
Demographics:
| 48% | Men |
| 52% | Women |
| 52% | Parents |
| 36 years | Median Age |
| $95,900 | Median HHI |
Household Income:
| 26% | $150,000 + |
| 47% | $75-149.99 |
Education:
| 67% | Graduated College plus |
| 71% | College Graduate |
Marital Status:
| 73% | Married |
| 21% | Never Married |
Children in Household:
| 54% | Any |
| 28% | 2 |
Home Ownership:
| $320,000 | Median of Value of Owned Home |
Contact:
Chandra Graves
GLAC FITNESS MEDIA
3800 Baldwin Rd
Orion , MI. 48359
P ( 248) 393-3085
F (248) 393-3089